The Marketing Communication Assistant Manager is responsible for developing marketing communication strategies and creating their own content to enhance brand momentum and image to expected target audiences’ engagement.
· Develop and implement marketing strategy aligned with the company's overall business objectives and brand identity.
· Build and manage the company's brand presence across various digital channels, including the website and social media platforms.
· Create engaging and compelling content, including blog posts, articles, videos, and infographics, to educate and inform the target audience.
· Collaborate with relevant teams; internal & external and analyze competitive markets to identify opportunities for brand storytelling.
· Manage and optimize paid&non-paid advertising campaigns across different platforms to maximize ROI.
· Collaborate with design and development teams to create visually appealing and user-friendly digital assets especially real-time content.
· Track and analyze marketing performance metrics to measure campaign effectiveness and ROI.
· Stay up-to-date and learn a new thing with the latest digital marketing trends and technologies.
· Design marketing communication & public relations plan and materials for a branding activities.
· Ensure articulation of brand image and position with consistent communication throughout the year.