Job Purpose
Marketing and PR Manager
• Drive a following and interest for the Porsche Centre via social media.
• Create a brand image for the PC including a differentiation from other dealers
• Organize cost efficient events with the target to engage with prospects, customers and the local community
• Handle local PR matters.
• Integrate PCP into the local community via CSR activities
• Build a marketing strategy based on the overarching Porsche importer roadmap.
• Focus on digital marketing with the target to
o Create a positive image for the PCP brand
o Drive leads and manage a sales funnel together with the sales department
o Expand the outreach of PCP beyond the Rayong and Chonburi province
• Use cost efficient events to
o Engage with customers
o Find new prospects
o Engage with the local businesses and community
• Measure ROI and KPIs and prepare budget for all marketing activities.
• Oversee our social media accounts, coaching and training the branches in effective use of social media.
• Manage and improve online content, considering SEO and Google Analytics
• Motivate the marketing and sales teams
• Monitor competition and provide ideas for differentiation