Customer Insight Specialist

Central Retail Corporation Public Company Limited
Financial/Banking/Securities, Marketing, Hotel/Resort, Beverages/Food/Restaurant, Chemicals/Petrochemicals, Clothing/Footwear/Garment, Automobile & Parts, Retail/Wholesale, Business Service, Beauty/Cosmetics
23/08/2021
Basic Requirements
Full Time
1 - 3 Year
Nonthaburi
Bachelor's Degree or Higher
Negotiable
Responsibilities
- Conduct various type of market researches that support business opportunities of all segments
- Research/Insight projects span the scope of Market & Customer segmentation, Product concept evaluation, Customer’s usage and attitude, Advertising evaluation: Communication/advertising test, Brand tracking, Customer Loyalty, Secondary research/ trend analysis, Competitive information, Other researches to support long-term strategic growth and operating plan
- Create research plans, design appropriate research methodologies, execute plans and present findings to cross functional teams, in addition to ongoing business/customer support
- Be the part of a team for brainstorming the ideas and receive brief from internal team
- Translate Business issues to Research Objectives and Questions to develop research brief
- Coordinate with external agencies in the development of the right research methodology, pricing, proposal development and review within the agreed timeline
- Ensure the right agency is used for the right research objective, monitor, control and give feedback on project outcome
- Ensure the completed information from research is ready for business decision making
- Analyze and interpret market research information for the right insights and business opportunities
Requirements
- Bachelor/Master Degree in Marketing, Statistic or related fields
- At least 2 - 3 years experiences in Market research fields (Marketing research firms, Customer insights department of large organizations)
- Sound understanding of various research methods (quantitative and qualitative) and appropriate application of these methods
- Knowledge of Extensive marketing research (qualitative, quantitative, social media research, etc.) & retail business and services
- Good command of English both spoken and written
- Proficient in Excel, Power Point, and work application
- SPSS , SAS, or other statistic PROGRAM IS PREFERABLE

For more information please contact
Khun Chonlachai
Mobile: 065-929-0459
Welfare and Benefits
  • 5-day work week
  • Performance/results-based bonus
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Employee reviews scoreFrom 29 Reviews
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Good Society3.7
Employee reviews
Central Retail Corporation Public Company Limited
Customer Services>1 years, Current
4.5
Good Life5
Good Work5
Good Pay5
Good Society5
งานท้าทาย
Good Life
Vacation Leave
Easiest to take a leave at work
Supports the development of employees' quality of life
5/5
Supports the development of vision and personal lifestyle
5/5
Working hours per day
8
Good Work
Challenge
5/5
Opportunity to perform important tasks
5/5
Encourages professionalism
5/5
Standard management practice
5/5
Good Pay
Salary increase
4%
Bonus per year
No bonus
Perks and benefits satisfaction
5/5
Pay level
Easiest to take a leave at work
Good Society
Workplace community
5/5
Politics
Lowest
Colleagues
5/5
Supervision by superiors
5/5
18/08/2022
Read all reviews ofCentral Retail Corporation Public Company Limited
Central Retail Corporation Public Company LimitedCentral Retail Corporation Public Company Limited
About Company

The Central Group consists of a variety of diverse investment in various corporations, each of which has become the leader in the retail, property development , hospitality , food and beverage industries.
These complementary businesses continue to strengthen our position in the marketplace both domestically and internationally.

In 2014, Central Group revealed the organizational restructuring to streamline. 9 new business groups such as Central Department Store Group (CDG), Central Food Retail Group (CFG), Central Hardlines Group (CHG), Officemate Group (OFM),Central Pattana Group (CPN),Central Marketing Group (CMG), Central Hotels and Resorts Group (CHR), Central Restaurants Group (CRG) and Central Group (VIETNAM) to spearhead the conglomerate at global level , focusing on sustainable growth with strategy of excellence in "Branding","People","Synergy" and consolidating the strength of Central Group "to be Number One" under the concept of "One Group".

Job Location
Location306 Silom Road, Suriyawong, Bangrak, Bangkok 10500
Contact personKhun Chonlachai
Telephone0-2101-8000 Ext. 8129-8131 Fax 0-2101-8153
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