•	Develop and implement Logistics and Commercial safety strategies aligned with Coca Cola, Swire and corporate goals.
•	Ensure consistency in safety practices, policies, and standards across all regions.
•	Serve as the subject matter expert on safety matters especially the road accident, providing guidance to Area Safety Managers and site leaders.
•	Monitor and analyze safety performance metrics across the region, including TIR, LTIR, Crash rate and audit compliance rates.
•	Identify trends, share insights, and drive targeted interventions to improve safety outcomes.
•	Evaluate the effectiveness of safety programs and recommend enhancements.
•	Mentor and coach Area Safety Managers to build their technical and leadership competencies.
•	Conduct regular performance reviews, providing constructive feedback and supporting career development.
•	Facilitate knowledge sharing and collaboration among Area Safety Managers. 
•	Oversee Logistics and Commercial compliance with safety regulations and corporate standards, including Coca-Cola requirements.
•	Lead or support high-level safety audits and ensure timely resolution of findings.
•	Provide guidance on managing high-risk activities and critical incidents.
•	Review and validate root cause analyses and corrective actions for major incidents within the Logistics and Commercial function.
•	Ensure readiness of emergency response plans across the Logistics and Commercial function and support their execution when required.
•	Develop and deliver leadership-level safety training programs tailored to regional needs.
•	Drive initiatives to strengthen safety culture, including campaigns, recognition programs, and employee engagement activities.
•	Support the development of safety training materials and facilitate their deployment.
•	Act as the liaison between the Corporate Safety Director and Area safety teams to ensure alignment with overarching goals.
•	Collaborate with other functional leaders (e.g., Operations, Engineering, HR) to integrate safety into all business processes.
•	Represent the Logistics and Commercial function in corporate safety forums, sharing best practices and contributing to company-wide improvements.
•	Collaborate with Swire and Coca-Cola to understand and fulfill any requirements, ensuring effective execution and alignment with their expectations.
•	Leverage technology and data analytics to drive innovation in safety management.
•	Promote the adoption of best practices and new methodologies to enhance safety performance.
•	Develop and manage the Logistics and Commercial safety budget, ensuring efficient allocation of resources.
•	Oversee procurement and deployment of safety-related tools, equipment, and technology.