Performance Marketing Officer

• Plan, set up, and execute advertising campaigns across various platforms, including Meta Ads (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant channels.
• Serve as the primary owner and manager of all advertising campaigns for the entire team, encompassing content from both the article production units and the video production unit.
• Manage the advertising budget to maximize efficiency and achieve the highest possible return on investment (ROI).

Ad Optimization & A/B Testing 

• Continuously analyze ad performance data (CPC, CPM, CTR, CPA, ROAS) to identify areas for improvement.
• Conduct ongoing A/B tests (e.g., testing creatives, ad copy, target audiences) to determine the most effective strategies.
• Optimize bidding strategies and audience targeting to enhance campaign performance. 

• Develop and execute strategies to acquire high-quality backlinks from authoritative external sources to increase the company's website Domain Authority.
• Track and measure the effectiveness of link-building efforts using SEO analytics tools.
• Manage and support guest posting campaigns to secure valuable links back to our web properties.

• Create clear and insightful performance reports on advertising campaigns and Off-Page SEO initiatives that lead to strategic decision-making. 
• Utilize tools such as Google Analytics, Google Search Console, and Ahrefs to track and analyze in-depth data.

• A Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certifications in relevant fields such as Sales, Digital Marketing, or Business Development will be considered a significant plus.
• 1-2+ years of hands-on experience in planning and executing campaigns on Meta Ads and Google Ads.
• A strong understanding of key digital marketing metrics (CPC, CTR, CPA, ROAS) and the ability to use data to analyze and optimize campaigns.
• A foundational understanding of SEO, particularly Off-Page strategies and backlink acquisition.
• Proficiency with analytics tools such as Google Analytics and Google Search Console is required. (Experience with Ahrefs or other SEO Tools is a significant plus.)
• Strong analytical, problem-solving, and decision-making skills.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.

• Excellent colleagues and an inspiring startup environment with international colleagues.
• Facilities at the workplace include a snooker table, ping pong table, exercise room, swimming pool, nap room, and snack and drink bar.
• Provide and support personal technical equipment and facilities.
• กองทุนสำรองเลี้ยงชีพ
• การฝึกอบรมและพัฒนาพนักงาน
• ค่าทำงานล่วงเวลา
• ค่าที่พัก (ต่างจังหวัด)
• ค่าน้ำมันรถ, ค่าเดินทาง
• ทำงานสัปดาห์ละ 5 วัน
• ประกันสังคม
• ประกันสุขภาพ
• โบนัสประจำปี