As our Marketing Executive, you will serve as the conduit for maintaining effective communication, ensuring promotions are fruitful, and fostering a vibrant community—both in-store and online. You will play a crucial role in executing our marketing calendar, enhancing customer engagement, and cultivating brand loyalty across various channels and platforms.
Key Responsibilities :
1. Promotion Planning & Reporting
- Develop, execute, and monitor monthly promotional campaigns both in-store and online.
- Track and analyse campaign performance; provide post-campaign reports containing insights and recommendations.
2. CRM & Membership Programs
- Design and manage membership card programmes aimed at enhancing customer retention.
- Collaborate with relevant teams to implement CRM initiatives, including loyalty benefits, birthday surprises, and targeted campaigns.
3. Events & In-store Activities
- Organise and coordinate wine tastings, workshops, and promotional events at Q Galleria and Q Events.
- Liaise with local suppliers (POSM), brand managers, and internal teams to ensure seamless event execution.
4. Social Media Management
- Manage and update organizing social media platforms: LineOA, Facebook, Instagram, LinkedIn, and others.
- Create content calendars, collaborate with designers, and draft engaging posts and captions that reflect the brand’s tone.
- Monitor performance metrics and respond to online engagement appropriately.
5. Website & E-Commerce Support
- Update and maintain product listings, pricing, and content on the website.
- Support e-commerce operations, including promotional banners, product photography, and the accuracy of product information.
6. Competitor Intelligence
- Conduct monthly visits to competitors and prepare reports on promotions, pricing, displays, and marketing strategies.
7. Training & Cross-functional Support
- Assist in internal training programmes, particularly concerning product knowledge and brand storytelling.
- Support cross-departmental marketing needs, including printed materials, presentations, and ad-hoc projects.