We are seeking a marketing and Strategic manager to responsible for product, delivery and marketing throughout the product lifecycle. promote our company's brand and services.
They will develop a vision and roadmap for the product based on input from internal stakeholders, customers, market research and their own industry insight. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.
To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.
- Define the product strategy and roadmap
- Manage the product throughout its lifecycle from concept to end-of-life
- Collect, manage and maintain traceability of requirements from all stakeholders across product releases
- Propose a product marketing plan and budget and then deliver against it
- Write Product Requirements and Market Requirements documents
- Work with internal stakeholders and third parties to assess and establish partnerships
- Channel management and support
- Be the recognized expert in the business on the product, the market, relevant technology and the competition
- Develop core positioning and messaging for the product
- Evaluating and optimizing marketing budget and pricing strategies.
- Analyzing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with the agency, sales, financial, public relations, and products.
- Developing and managing the marketing department's budget.
- Overseeing branding, advertising, and promotional campaigns.
- Managing the marketing department's staff.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
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