Strategy Development
- Develop comprehensive marketing strategies aligned with company objectives and target audience
- Conduct market research to identify trends, competitors, and opportunities for growth
- Analyze data and insights to optimize marketing strategies and tactics
Campaign & Event Management
- Plan and execute marketing campaigns across various channels such as digital advertising, social media, email marketing, print media, and events
- Coordinate with creative and designer teams to develop compelling content, messaging, and visuals both online and offline channels
Brand Management
- Ensure brand consistency across all marketing efforts and channels
- Develop and maintain brand guidelines, messaging frameworks, and visual assets
- Monitor brand perception and reputation, taking proactive steps to address any issues or concerns
Digital Marketing
- Oversee digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing
- Stay current with digital marketing trends and best practices, identifying opportunities for improvement and innovation
- Work closely with digital marketing specialists to optimize campaign performance and maximize ROI
Budget Management
- Develop and manage marketing budgets, ensuring resources are allocated effectively to achieve desired outcomes
- Monitor spending, track ROI, and adjust budget allocations as needed to optimize performance and drive results
Team Leadership
- Lead and mentor a team of marketing professionals, providing guidance, feedback, and support
- Delegate tasks, set clear objectives, and ensure team members have the resources needed to succeed
- Foster a collaborative and innovative work environment to encourage creativity and productivity
- Evaluate and measure performance of team members based on job scope and design career path for each member
Relationship Management
- Collaborate with internal teams such as sales, product development, and customer service to align marketing efforts with overall business objectives
- Cultivate relationships with external partners, agencies, and vendors to support marketing initiatives and campaigns