5 years’ Experience
3 Best Things About The Job
• Get to work in a truly integrated team handling 360 aspects for a brand
• Will work closely with Agency and Social Platform such as Google & Facebook etc.
• Will be exposed to Programmatic
Measures of success –
In Three Months
• Understood the complete biddable media scenario on product’s business, e.g. Search, YouTube, Facebook, Twitter, Tik Tok etc.
• Handled day to day tasks / requirement effectively
In Six Months
• Optimized implementation in all biddable media platforms
• Recommended and implemented best practice
• Explored and executed an innovation in one of the biddable media platforms
In 12 Months
• Exceed brand or product expectations in terms of biddable media implementation
• Create a road-map for the next year.
Responsibilities of The Role
• Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
• To set up and monitor campaigns across various platforms (Google AdWords: SEM, GDN, YouTube / Facebook ads: Facebook, IG / Twitter ads / Line ads platform / Tiktok and other programmatic tools), in line with the corporate/campaign goals and objectives
• Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Monitor and administer analytics dashboards and key reporting tools and regularly make recommendations for improving the data available.
• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
• Handle of the full overview of the website. Including talking to HQ or APAC, so that the website can be up according to the timeline that has been placed