Key Responsibility
Oversee all aspects of personalization delivery including CRM strategy, CRM calendar, campaign creation and approach, creative, tests (including A/B testing), deployment for triggered series through all channels e.g. SMS, email, Social Media, Display, Store, POS, etc.
Own, define and lead programmatic solutions to implement the relevant consumer segmentation, inclusive products, offers, content, and channel strategies
Create and implement customer data strategy, and lifecycle marketing strategy through customer segmentation, personalization, and messaging to drive CLV, repeat purchase, higher basket size, and customer engagement through owned and paid multi-channel communications.
Work with Data team to develop dashboards, automated alerts, and reports on crucial communication-related metrics and performance indicators with Business Analyst.
Explore opportunities to optimize, measure, analyze and incorporate the use of behavioral data for optimizing channel sent and campaign performance to meet revenue, customer KPI, customer engagement and ROI goals
Leverage analytics and data science teams for actionable insights, algorithms, test designs and model validation
Develop deep understanding and creative strategies of shopping triggers, product affinity, and value-driving behaviors to move customers through the engagement funnel
Responsible for implementing strategies to grow/scale customer data with qualified data enrichment
Work cross-functionally with senior digital marketing manager, performance marketing agency, creative team, content and social media manager, graphic designers, web development, and other teams as needed.
Qualifications
Bachelor's degree
6+ years experience in technology, marketing, business brand or customer engagement strategy.
Understanding of marketing and personalization technology.
Preferable Experience with CRMs and/or Marketing Automation systems