Job Highlight:
We are seeking a dynamic and data-driven Marketing Intelligence Analyst to join our team in the beauty industry. The ideal candidate will be responsible for gathering, analyzing, and interpreting market data to provide actionable insights that will drive our marketing strategies and business decisions. If you have a passion for beauty, a strong analytical mindset, and a desire to make an impact in a fast-paced industry, this role is for you.
Key Responsibilities:
- Conduct comprehensive research to monitor industry trends, competitor activities, and consumer behavior within the beauty industry.
- Collect and organize data from various sources, including market reports, surveys, social media, and internal databases.
- Data Analysis: Analyze large datasets to identify patterns, trends, and opportunities that can inform marketing strategies and product development.
- Consumer Insights: Generate consumer insights by analyzing customer feedback, reviews, and social media engagement.
- Competitive Analysis: Monitor and evaluate the strategies of key competitors, identifying strengths and weaknesses to inform our marketing approach.
- Report Generation: Create regular reports and presentations to communicate findings and recommendations to the marketing team and management.
- Recommendations: Provide actionable recommendations based on data-driven insights to improve marketing campaigns and product launches.