Job Description
Lead Generation Management
- Track and analyze leads across various online channels
- Provide detailed reports on lead numbers and conversion statistics to the branding team.
- Conduct marketing research on investor trends, laundromat industry, and franchise industry insights to inform strategic decisions.
Campaign Support
- Collaborate with the branding team to understand campaign ideas, content, and event plans.
- Prepare and manage tools and plans for executing ad campaigns, ensuring alignment with performance objectives.
- Actively support end-user campaigns for laundromat usage by providing necessary performance data and insights.
Performance Planning
- Initiate discussions with the branding team about campaign plans, ensuring performance goals are integrated into overall marketing strategies.
- Develop and implement performance marketing plans, working closely with the Ad Specialist to execute ad campaigns.
Analytical Reporting
- Generate and present detailed performance reports to the Marketing Manager, highlighting key metrics and actionable insights.
- Monitor and analyze campaign performance data, making recommendations for optimization.