We’re looking for a data-driven and detail-oriented SEO Specialist to join our marketing team and help grow our online visibility for our B2B SaaS platform. In this role, you'll design and execute impactful SEO strategies, optimize content, improve technical performance, and deliver actionable insights based on analytics and trends. The ideal candidate is analytical, curious, and has a deep understanding of how search engines work—along with a passion for content, data, and results.
Key Responsibilities:
SEO Strategy & Implementation
- Develop and execute SEO strategies to increase organic search traffic and visibility across our website and blog.
- Conduct in-depth keyword research to identify high-value opportunities aligned with our customer personas.
- Optimize on-page SEO elements such as meta tags, headers, internal links, image alt text, and URL structure.
- Manage and improve technical SEO aspects including site speed, mobile responsiveness, crawlability, and indexing.
- Plan and execute white-hat link-building campaigns to increase domain authority and improve keyword rankings.
Content Optimization & Development
- Collaborate with content writers and designers to produce SEO-friendly blog posts, landing pages, case studies, and whitepapers.
- Update and optimize existing content by refining keyword usage, improving structure, and enhancing visuals.
- Leverage schema markup and structured data to increase search result richness and visibility.
- Identify and develop cornerstone content for key SaaS-related topics to establish thought leadership.
- Stay updated on B2B and SaaS industry trends to uncover new opportunities for organic content growth.
Analytics & Reporting
- Track and analyze SEO metrics such as organic traffic, keyword rankings, CTR, bounce rate, and conversion rates.
- Conduct regular website and content audits to uncover technical or content-related SEO issues.
- Use tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and others to drive SEO strategy.
- Run A/B tests for meta descriptions, blog layouts, and CTAs to enhance user engagement.
- Conduct competitor analysis and provide strategic recommendations based on market insights.
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