Creative Content Writer

We are looking for a creative, detail-oriented, and strategic Creative Content Writer to craft compelling content tailored for the B2B SaaS finance and investment space. You’ll be responsible for producing high-impact, SEO-optimized content that guides potential clients through the buyer journey, strengthens our brand voice, and positions our company as a thought leader in the fintech industry

• Write and edit high-quality content, including blog posts, case studies, whitepapers, eBooks, newsletters, website copy, and email campaigns.
• Create engaging and SEO-optimized content tailored to various stages of the B2B buyer journey.
• Develop compelling headlines, CTAs, and supporting copy that drive engagement and conversions.
• Collaborate with the design team to produce visually appealing content assets, such as infographics and presentations.
• Craft product-related content, such as feature descriptions, FAQs, and how-to guides, that simplify complex SaaS concepts.
• Tailor content specifically for a B2B SaaS audience, highlighting industry pain points and solutions provided by the SaaS platform.
• Produce content that positions the company as a thought leader and trusted partner in the finance and investment SaaS space.
• Create original, high-impact content efficiently, while maintaining a consistent quality standard.
• Ensure content aligns with the SaaS platform’s messaging, branding, and target audience.
• Show passion for producing content that drives results, from brand awareness to lead generation.

• Conduct in-depth research on industry trends, competitors, and customer pain points to inform content strategy.
• Align content topics with marketing objectives, keyword strategies, and SEO best practices.
• Work closely with the marketing team to brainstorm and execute creative campaigns that support lead generation and brand awareness.
• Stay up-to-date with trends in SaaS, content marketing, and B2B industries to ensure content remains relevant and innovative.
• Conduct in-depth research on finance and SaaS trends, customer challenges, and market opportunities to generate compelling ideas.
• Curate and organize useful insights into digestible formats for blog posts, whitepapers, newsletters, and social media.
• Deliver content that resonates with decision-makers and stakeholders, such as CFOs, portfolio managers, and investment advisors.

• Collaborate with subject matter experts (SMEs), sales, and product teams to gather insights and ensure content accuracy.
• Maintain a consistent brand voice and tone across all content channels.
• Track and analyze content performance metrics (e.g., engagement, traffic, conversions) and provide recommendations for improvement.

• Bachelor’s degree in any field (Communications, Marketing, Journalism, Finance, or related fields preferred).

• Strong understanding of the finance and investment landscape, including foreign exchange, digital currencies, financial technology, and investment trends.
• Passion for and awareness of global and local financial news and innovations in fintech.
• Knowledge of B2B content marketing best practices.
• Familiarity with graphic elements and how to integrate visual content (advanced graphic design skills not required).
• Excellent writing, editing, storytelling, and organizational skills.
• Ability to translate complex financial/SaaS concepts into engaging and digestible content.
• Strong collaboration and communication skills.
• Self-motivated and adaptable to a fast-paced, results-driven environment.

• Excellent colleagues and an inspiring startup environment with international colleagues.
• Facilities at the workplace include a snooker table, ping pong table, exercise room, swimming pool, nap room, and snack and drink bar.
• Provide and support personal technical equipment and facilities.
• Provident Fund
• Staff training and development
• Fuel/transportation fees
• 5-day work week
• Social security
• Health insurance
• Attendance bonus or other special compensation
• Annual bonus