• Research industry-related topics
• Identify, conceptualization, and executant content on all media platforms
including paid, owned, and earned media
• Responsible for ideation and creation of content for brand communication for
paid, owned, and earned media by creating attention-grabbing copywriting in
Thai and English and able to create briefs for artwork, pictures, motion
content (Reels, Tiktok, etc.), and video production
• Work with Social Media Specialist to create and distribute marketing copy to
advertise our company and products
• Interview industry professionals, influencers and incorporate their views in
blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g.
comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed