Develop and execute comprehensive digital marketing strategies to drive brand awareness, and generate traffic to the platform
Manage the marketing budget, allocate resources effectively, and provide regular reports on marketing performance and ROI to management
Develop engaging marketing and communication campaigns that promote the company
Implement marketing initiatives, such as SEO, SEM, social media advertising, and content marketing, to drive acquisition and engagement.
Create compelling and relevant content that resonates with our target audience and supports lead generation efforts.
Develop strategy for paid search and social media ad campaigns to maximize ROI and reach key performance indicators (KPIs).
Analyze and report on key performance indicators (KPIs), providing regular insights and recommendations to enhance campaign effectiveness and achieve business objectives
Collaborate with internal teams to create landing pages, optimize user experience, and implement conversion rate optimization strategies to maximize lead generation and customer acquisition
Requirements
Skill & Knowledge and Qualification
Minimum of 5 years of experiences in digital marketing and sales management field
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Knowledge of relevant products.
Excellent project management, communication, and leadership skills, with the ability to manage multiple projects and stakeholders simultaneously
Up-to-date with the latest trends and best practices in online marketing and measurement