Product Concept & Innovation Strategist

Position Summary
We are looking for a bold, passionate, and highly creative Product Concept & Innovation Strategist who can bridge the gap between science, art, and commerce to create market-defining skincare innovations. This role serves as the origin of strong product concepts—shaping each product’s identity with a powerful story that seamlessly integrates brand vision, scientific integrity, and consumer appeal.

This is not just an NPD role—it’s a creative powerhouse position for someone who can shape the future of cosmetic & skincare innovation with strong ideas, powerful storytelling, and strategic execution.

Key Responsibilities
The Visionary – Concept & Storytelling Master
•    Develop powerful product concepts that blend science, creativity, and brand DNA into compelling, market-ready innovations and customer insight.
•    Craft story-driven formulations that go beyond trends—deeply resonating with consumers and giving the brand a unique edge.
•    Translate scientific innovations into strong, engaging narratives that inspire both internal teams and the market.
•    Conduct market research to identify emerging trends, evolving consumer needs, and competitive product benchmarks.
•    Assist the supervisor in gathering and researching market information and trends to reference when launching new products.
The Strategist – ODM & Cross-Functional Leadership
•    Work closely with ODM manufacturers, R&D, and quality control to ensure every product is technically sound and commercially viable.
•    Balance innovation, feasibility, cost, and brand positioning to make data-driven, high-impact decisions.
•    Ensure factory capabilities align with the vision, pushing for top-tier formulations and cutting-edge skincare technology.
•    Develop and execute NPD strategies that align with brand vision and consumer insights.
•    Manage timelines, budgets, and resources effectively to deliver projects on time and within scope.
•    Coordinate with relevant teams (e.g., R&D, Design) to define technical and design specifications for new products.
•    Manage and implement any assigned product portfolios to support door-opener strategies and category expansion.
The Bridge – Sci-to-Art, Sci-to-Sci, and Sci-to-Business
•    Sci-to-Art: Collaborate with art designers to translate scientific concepts into visually compelling designs, packaging, and campaigns.
•    Sci-to-Sci: Communicate effectively with R&D, ODM, and manufacturing teams to ensure product integrity.
•    Sci-to-Business: Work with sales, marketing, and branding teams to craft strong product positioning and drive commercial success.
•    Maintain strong relationships and coordinate with suppliers, manufacturers, and internal-external innovation partners.
The Decision Maker – Balancing Creativity & Logic
•    Own the product approval process, ensuring every decision is grounded in strategy, quality, and brand impact.
•    Ensure the tasks assigned are executed in alignment with objectives and deadlines.
•    Be the driving force behind good decision-making, ensuring that every formula, packaging, and story elevates the brand.
•    Oversee stability testing, efficacy assessments, and quality control processes to ensure high standards.
•    Ensure compliance with relevant industry regulations, safety standards, and internal company policies.
•    Stay informed on advancements in cosmetic science, skincare technologies, and ingredient innovations.
•    Perform other duties as assigned in support of team and project needs.
•    Utilize data analytics to support decision-making, monitor product performance, and identify growth opportunities.

•    Proven experience in product strategy, product marketing, or a related field, preferably within the FMCG or cosmetics industry.
•    Strong passion and creativity—a visionary who can transform ideas into category-shaping products.
•    5+ years of experience in NPD (cosmetics & skincare), preferably with ODM collaboration.
•    Excellent analytical and problem-solving skills—ability to interpret market data and translate insights into actionable strategies.
•    Strong creative and strategic thinking—capable of developing innovative product and marketing concepts.