Sales & Channel Management:
• Develop and implement a strategic national sales plan to achieve sales targets and expand the company's customer base.
• Directly oversee and manage sales operations across all key channels, including Modern Trade and Traditional Trade (covering both Bangkok & Up-country territories).
• Lead, motivate, and manage the national sales team, setting clear sales quotas, KPIs, and performance metrics.
• Oversee sales distribution by establishing effective sales territories, quotas, and goals.
• Build and maintain strong, long-lasting relationships with key customers, including owners of building material stores, key accounts in modern trade, and project developers.
• Negotiate and close significant agreements with major clients and channel partners.
• Analyze sales data, market trends, and competitor activities to identify new business opportunities and refine sales strategies.
• Provide accurate sales forecasts, reports, and performance analysis to the executive team.
• Manage the sales budget effectively to ensure optimal allocation of resources.
Trade Marketing Management:
• Develop and execute the annual trade marketing strategy in alignment with overall sales and brand objectives.
• Lead the planning and implementation of in-store promotions, merchandising, POSM (Point of Sale Materials), and other visibility programs for both traditional and modern trade channels.
• Collaborate with the marketing team to ensure brand consistency and effective execution of campaigns at the point of sale.
• Manage the trade marketing budget and measure the ROI of all trade marketing activities.
• Analyze shopper insights and channel performance data to develop effective channel-specific strategies and activations.
• Work closely with the sales team to equip them with the necessary tools and information to execute trade marketing plans effectively.
• Oversee the organization of trade events, product launches, and dealer conventions.
Beger Co.,Ltd.
