Marketing
● Work closely with the School Leadership Team to serve as a high-profile digital ambassador for the school.
● Oversee the school’s social media accounts, ensuring regular, engaging, and strategic content is posted.
● Create digital marketing materials, including graphics, photos, videos, and promotional content.
● Ensure the school’s digital presence is competitive in comparison to other international schools.
● Develop unique content strategies to showcase the school’s key strengths, including memorable ‘experience’ moments and ‘wow factors.’
● Promote open days, welcome mornings, and recruitment events, ensuring high visibility and engagement.
Event Marketing & PR
● Support school events and activities, ensuring strong publicity and promotional materials before, during, and after events.
● Take and edit photos and videos from school activities for marketing and PR purposes.
● Create press releases, articles, and other PR materials to enhance the school’s reputation.
● Maintain a well-presented welcome office that effectively showcases the school’s facilities to visitors.
Collaboration & Strategic Planning
● Work closely with the Director of Brand Strategy and Head of School to develop, implement, and review a comprehensive marketing action plan.
● Collaborate with teachers, staff, and students to capture and share authentic school experiences.