1. Market Research and Strategy Planning
- Study competitors and trends in the luxury segment of homes priced above 20 million THB.
- Develop marketing strategies to establish a memorable brand presence among affluent individuals.
- Utilize content creation and budget management to execute projects on time and within set channels.
- Collaborate with KOLs/Influencers across textual, visual, video, and other formats.
2.Communication Strategy on Online Platforms
- Plan advertising budgets and timelines on platforms such as Facebook, YouTube, Instagram, Blogs, Web boards, Line@, Google, and other emerging new media.
- Write and produce advertising content tailored to the company's target customers and advertising objectives.
- Monitor and optimize ad performance to improve effectiveness continually.
3. Agency Coordination and Performance Control
- Conduct monthly meetings with online agencies to align with KPIs and predefined strategies.
- Brief activities and share relevant information with agencies.
- Monitor and enhance monthly KPIs with online agencies.
4. Brand Image Strategy
- Regularly monitor and manage online social media comments to handle negative feedback and develop positive content based on customer needs.
- Write and/or control PR news or articles for media outlets and brand websites.
- Develop strategies to reach the target audience effectively.
5. Data Analysis for Luxury Segment Insights
- Analyze customer behavior and preferences, both online and offline, to develop effective marketing strategies.
- Summarize findings and present new development plans.
Landy Home (Thailand) Co., Ltd.
