The Marketing Resource Specialist is responsible for supporting the procurement and management of marketing resources and suppliers to ensure smooth execution of marketing activities. This role will focus on vendor sourcing, negotiation, cost control, and performance follow-up, while assisting the marketing team in securing high-quality, cost-effective resources. The ideal candidate should be detail-oriented, organized, and proactive in building supplier relationships and supporting marketing operations.
Key Responsibilities
Marketing Procurement Support
- Assist in developing and executing marketing procurement plans in alignment with company needs.
- Maintain an updated supplier database and procurement records.
- Ensure compliance with procurement guidelines and company policies.
Vendor Sourcing & Coordination
- Research, identify, and evaluate potential vendors for media, production, events, KOLs/influencers, PR, and creative services.
- Coordinate with vendors on quotations, proposals, and project requirements.
- Build effective working relationships with suppliers to ensure quality service delivery.
Procurement Operations
- Support the bidding and quotation process, ensuring transparency and cost-effectiveness.
- Participate in commercial negotiations to achieve optimal pricing and terms.
- Assist in contract execution, purchase orders, and follow-up on delivery schedules.
Cost & Quality Management
- Monitor procurement costs and assist in meeting cost-saving targets.
- Support quality checks and ensure services/products meet marketing team requirements.
- Track supplier performance and escalate issues to the procurement or marketing lead.
Reporting & Process Improvement
- Prepare regular reports on procurement activities, vendor performance, and cost analysis.
- Suggest improvements to procurement workflows to enhance efficiency and effectiveness.
- Stay updated on market trends and new marketing resource opportunities.