We are looking for a Digital Marketing Specialist to develop and execute online marketing strategies, manage digital campaigns, and oversee event planning, company catalog creation, and company profile development. The ideal candidate is creative, detail-oriented, and skilled in digital marketing, content creation, and event coordination.
Responsibilities:
• Digital Marketing & Advertising
• Develop and implement digital marketing strategies across various platforms (social media, SEO, SEM, email marketing, and paid advertising).
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Conduct keyword research and implement SEO best practices to improve website ranking and visibility.
• Analyze digital campaign performance using tools like Google Analytics, Facebook Pixel, and SEMrush.
• Create and manage engaging content for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
• Develop and execute email marketing campaigns, including automation and A/B testing.
• Event Management & Marketing
• Plan, coordinate, and execute marketing events, exhibitions, and product launches to promote brand awareness and sales.
• Work with internal teams and external vendors to ensure smooth execution of events.
• Develop promotional materials and marketing collateral for events.
• Monitor and analyze event success to improve future campaigns.
• Company Catalog & Profile Development
• Create and maintain the company’s product catalog to showcase products and services effectively.
• Develop and update the company profile to align with brand identity and business goals.
• Collaborate with designers and content teams to ensure high-quality branding materials.
• Ensure consistency in all marketing materials across different channels.