• Execute activities to communicate business value proposition to customer
• Drive new ideas and strategies that will make our marketing outreach innovative and best in class
• Analyze and monitor competitor and consumer activity to identify opportunities for growth
• Develop annual brand and strategic marketing plans which identifies and defines the current and future positioning and opportunities for the brand’s long-term growth.
• Manage the development of all communications for both Business to Business and Business to Consumer activities.
• Effective use of above-the-line and below-the line marketing to build brand awareness and integrated brand experience.
• Develop existing processes to maximize efficiency, improve return on investment, increase use of technology and to continuously improve the products and services provided to our customers and consumers
• Work closely with Sales Team to implement sales and marketing activities
• Manage research, channel marketing and innovation projects for the brands as assigned.
• Be able to initiative for new new ideas in order to improve business for long term such as NPD, channel,etc