Brand Marketing Manager (New Product Development - FMCG)

• Develop and execute comprehensive brand marketing strategies to support the launch and growth of new FMCG products
• Conduct market research and consumer insights analysis to identify emerging trends and opportunities for new product development.
• Collaborate cross-functionally with the product development, sales, and operations teams to ensure seamless integration of marketing initiatives.
• Manage and optimise marketing budgets to maximise the return on investment.
• Develop and implement effective marketing campaigns across various channels, including digital, social media, and traditional media.
• Monitor and analyse campaign performance, making data-driven decisions to continuously improve marketing efforts.
• Stay up-to-date with industry trends, competitors, and best practices to inform and enhance the company's marketing strategies.

Workplace

Srinanaporn Marketing PLC.

99/99 Moo.7 Soi Petchkasem 124, Omnoi, Kratumban, Samutsakorn 74130

• Minimum 5 years of experience in brand management or marketing, preferably in the FMCG industry.
• Proven track record of successfully launching and growing new products.
• Strong creative and strategic thinking capabilities to develop impactful marketing campaigns.
• Bachelor's degree in Marketing, Business, or a related field, with a postgraduate degree or additional certifications preferred.

• Provident Fund
• Staff training and development
• Scholarship/ education allowance
• Social security
• Accident Insurance
• Employee's uniform
• Funeral payment support
• Performance/results-based bonus