SKILLKAMPXFTIACADEMY:DIGITALSKILLTEST
Content Strategy Development:
- Develop and implement comprehensive content pillars that align with our brand identity and marketing objectives.
- Collaborate with cross-functional teams to ensure content strategies are integrated into overall marketing plans.
- Conduct regular reviews and updates of content strategies to adapt to changing market trends and business goals.
- Ensure all content produced is cohesive, consistent, and supports the overarching marketing campaigns.
Always-On Content Creation:
- Create and maintain a continuous flow of high-quality content tailored for various social media platforms, including Facebook, Instagram, Tiktok, LinkedIn, email and others.
- Schedule and publish posts that are timely, relevant, and engaging to foster audience interaction and growth.
- Utilize social media management tools to plan, organize, and track content performance.
- Brief graphic team regarding multimedia content, including graphics, videos, and articles, to enhance audience engagement.
Real-Time Content Monitoring:
- Continuously monitor real-time content trends, industry news, and competitor activities on social media.
- Analyse data and insights from social media analytics tools to identify opportunities for content optimization.
- Adjust content strategies dynamically based on real-time feedback and performance metrics.
- Provide regular reports on content performance and recommend actionable improvements.
Platform Updates and Campaign Announcements:
- Create, manage, and disseminate content related to platform updates, including system maintenance, new feature announcements, price updates, price alerts, event calendars, proof of reserve and promote campaign through out multiple customer profiles.
- Coordinate with technical and customer service teams to ensure accuracy and timeliness of information shared with users.
- Develop communication plans to effectively inform users about significant updates and changes.
- Monitor user feedback and engagement on update-related content to refine future communications.
Search Engine Optimization (SEO):
- Implement SEO best practices to ensure our content ranks highly on Google’s search console and other search engines.
- Conduct keyword research and integrate relevant keywords into content to enhance search engine visibility.
- Optimize website content, blog posts, and other digital assets to increase organic traffic and engagement.
- Monitor SEO performance using analytics tools and make data-driven adjustments to improve rankings and reach.
Unita Capital Company Limited
