•	Maintain and grow the existing customer business and develop prospective customers to meet goals agreed with the Sales & M and Logistics Director.
•	Provide a high level of application support to all existing applications / customer.
•	Take initiatives for prospecting, contacting and converting prospects to customer and work in tandem with S&M team. 
•	Be actively involved in pre sales and after sales support.
•	Conduct lab and process trials at customer end establish “Suitability To Use” viz a viz competition product. 
•	Follow- up and influence the evolution in standardization of lime & limestone applications with the customers.
•	Coordinate on regular basis with production & QC team to ensure suitable material allocation to customer as per specific / application demand.
•	Address QC related concerns / claims from customer on prompt basis in consultation with QC & production team and in coordination with SEM. 
•	Coordinate and understand the new innovative products and application concepts being developed and followed at Carmeuse global level to implement in the local industry (as and when needed).
•	Participate fully in all assigned marketing Cross Functional Teams, and contribute actively to the development and execution of the industry / sector / market wise plans for the region.
•	Build and maintain a database of specific requirement customer and application wise. 
•	Highlight all customer support requirements and ensure relevant resources are brought into play to resolve issues.
•	Maintain active memberships and participation in relevant industry associations and technical support groups.
•	Understand and report competitor strengths, weaknesses and activities.
New products/applications development
•	Analyzes customer request
•	Closely collaborate with production, laboratory, marketing experts and R&D to develop new products/application
•	Participates to laboratory and pilot tests
Promotion activities
•	Organize promotional actions – exhibitions, seminars, training, public presentations, etc.
•	Publish - expert magazines articles, papers on conferences
•	Create promotional media, leaflets, brochures, multimedia in consultation with application experts at group level.