Chief Marketing Officer
Gemini Personnel Recruitment Co.,Ltd.Education
Today
Full Time
7 - 20 Year
Pathumthani
Bachelor's Degree or Higher
160,000 - 300,000 baht/month
Role Overview:
The Chief Marketing Officer will be responsible for developing and executing a comprehensive, integrated marketing strategy. You will lead a dynamic team, manage our brand identity, and spearhead data-driven recruitment campaigns to achieve ambitious enrollment goals, both domestically and internationally.
Key Responsibilities:
- Strategic Marketing Leadership: Develop, implement, and oversee an integrated marketing strategy aligned with the institution's vision of becoming a regional leader in higher education. Focus on brand positioning, student engagement, and overall market expansion.
- Student Recruitment & Campaign Management: Lead the design and execution of impactful, data-driven recruitment campaigns targeting diverse student markets (domestic and international) to meet enrollment targets and institutional priorities.
- Brand Management & Consistency: Strengthen and steward the institution’s brand identity across all communication channels—digital, print, and experiential—ensuring a consistent, compelling, and resonant presence with all key audiences.
- Cross-Functional Collaboration: Partner closely with academic faculties, admissions, and international affairs teams to effectively promote flagship programs, institutional initiatives, and key academic offerings.
- Market Intelligence & Performance Analysis: Oversee comprehensive market research and competitive analysis to identify emerging trends and student preferences. Define, track, and analyze key marketing performance indicators to evaluate campaign effectiveness and inform strategic refinements.
- Team Leadership & Development: Lead, mentor, and empower a high-performing marketing team, fostering a culture of creativity, accountability, and continuous professional growth.
- Budget & Vendor Management: Responsibly manage marketing budgets and oversee relationships with external agencies, consultants, and vendors, ensuring quality, efficiency, and alignment with institutional standards.
- Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.
- At least 8 years of progressive experience in marketing, with a minimum of 3 years in a senior leadership or management role, preferably within the education sector or a mission-driven organization.
- Demonstrated strong background and expertise in digital marketing, content strategy development, and international student recruitment initiatives.
- Proven track record of successfully leading multi-channel marketing campaigns and impactful brand development initiatives.
- Exceptional leadership, strategic thinking, communication, and cross-functional collaboration skills.
- Fluency in English is essential.
- Group Insurance
- Provident Fund
- 5-day work week
- Social security
- Health insurance
- Accident Insurance
- Performance/results-based bonus
Gemini Personnel Recruitment Co.,Ltd.Gemini Personnel Recruitment Co., Ltd. is situated in the district of Laem Chabang. The company is licensed by the Ministry of Labour and part of the Gemini group. Gemini Personnel Limited was established in Hong Kong in 1983 and has grown to become Hong Kong’s leading recruitment company with offices in Central and Kowloon. Gemini also has a strong China presence with a joint venture company, J.M. Gemini, in Shanghai, Beijing, Guangzhou and Shenzhen, as well as offices in Singapore and Thailand. We are affiliated internationally through our association with National Personnel Associates of the U.S. We currently source candidates for permanent and temporary roles in a variety of discipline and sectors within the whole Thailand.
For more information please visit us at: http://www.gemini-global.com/
LocationUnit 6A05 6th Floor 4/222 Moo 10 Harbor Office, Sukhumvit Road, T.Tungsukhla, A.Sriracha, Chonburi 20230
Contact personHuman Resources Department
Telephone033-146-951
