Measure: Develop framework and roadmap for bank-wide customer experience measurement platform. Define standardized metric and gather bank-wide business requirement to measure E2E experience along customer journey. Measure the designed target customer experience as per Segment’s requirement, establish baselines, recommend goals, and measure the progress towards those goals drive by key initiatives. Oversee CX vendor technology platform to optimize efficiency and effectiveness in measuring CX initiatives. Own User-Testing for MIB development.
Analyze: “Voice of Customers” data from various sources to identify existing or potential problems, diagnosing the issues and using creative and innovative thinking to recommend improvement areas and solutions to the business to improve customer experience. Map customer experience challenges and opportunities along desired journey.
Design: Work with value chain to redesign existing process to improve customer experience and influence execution. Design bank-wide service standard across human touchpoint to deliver Branded Experience.
Engage: Create awareness of TMB Customer Experience vision, initiatives, and performance. Work closely with Frontline channels to build understanding of CX and translate voice of customers into improvement action plans. Build understanding of NPS and how to deliver. Work with HR to develop CX capability building program and systematic voice of employee measurement platform.
Marketing Innovation (Professional): Lead future marketing innovation agenda including new marketing technologies, Customer Data Platform, Loyalty and Retention experience design by bring in know-how and expertise to marketing team that will lead to improve marketing efficiency and impact on customers especially around personalized marketing
Requirements
Master's Degree in Marketing, Business Administration, Economics, Management or related fields
Skills required are: Analytical skills, Problem-solving skills, Communication skills, Report writing and Presentation skills