Position Overview:
We are seeking a creative and detail-oriented Site Marketing & Event to join our dynamic marketing team. This role requires strong event planning skills, a flair for creativity, and the ability to coordinate events that drive foot traffic, increase customer engagement, and enhance tenant and community relationships.
- Event Planning and Execution: Collaborate with the Marketing Manager and team to plan, coordinate, and manage event logistics, including budget management and organizer/vendor coordination, to attract visitors and shoppers to our properties.
- Tenant Engagement: Collaborate with tenants to promote their businesses through events, partnerships, co-promotion campaigns, and advertising to enhance their visibility within the properties.
- Community Engagement: Develop and implement community engagement initiatives and collaborate with local organizations and businesses to co-host events and activities, strengthening relationships with the local community and building a positive image for our properties.
- Event Promotional Campaigns: Create, implement, and evaluate promotional campaigns to supplement events, using data-driven insights to adjust strategies as needed.
- Event PR Materials: Oversee the design and production of event PR materials, such as banners, posters, flyers, and signage, ensuring they align with our brand guidelines.
- Budget Management: Develop and manage event budgets, ensuring cost-effective event planning and adherence to financial constraints.
- Event Evaluation: Conduct post-event evaluations to assess the success of events, gather feedback, and identify areas for improvement.