Under the stewardship of the Chirathivat family, Central Group has grown to become one of Thailand’s most recognizable brands and among the most successful retail conglomerates in Southeast Asia. The Chirathivat vision for the retail business has been passed on from generation to generation. Our expansion into the omni-channel arena has helped to drive our growth and strengthen our leadership position across multiple retail categories.

    Now, Central Retail is the leading multi-format and multi-category retailing platform in Thailand. It is also growing internationally, securing leadership status in Italy and becoming one of the leaders in Vietnam.

1. Fashion, which focuses on apparel and accessories under portfolio of retail banners, for example, Central Department Store, Robinson Department Store and Robinson Lifestyle Center, Supersports, Central Marketing Group, and Rinascente.

2. Hardline, which focuses on electronics and home improvement under portfolio of retail banners, for example, Thai Watsadu, Baan and Beyond, Power Buy, and Nguyen Kim.

3. Food, which focuses on groceries and items typically found in convenience stores under portfolio of retail banners, for example, Tops, Central Food Hall, Family Mart, Big C Vietnam, and Lanchi Mart.

    Each segment hosts a portfolio of retail banners under which Central Retail sells a wide range of merchandise, and each of its retail banners is distinguished based on a variety of characteristics. Certain of its key retail banners have been in operation for decades, such as Central Department Store, but Central Retail routinely introduces new banners and retire old banners as the retail landscape continues to evolve.