1. Customer Experience Strategy & Planning
• Develop and implement customer and tenant experience strategies aligned with the company’s brand and property positioning.
• Conduct experience journey mapping for key touchpoints within retail and lifestyle properties.
• Propose improvement initiatives to enhance customer engagement, satisfaction, and loyalty.
2. Service Standard Development
• Design and review service standards, guidelines, and SOPs for frontline and operational teams.
• Benchmark service standards with leading retail and lifestyle destinations (both local and international).
• Coordinate with relevant departments (Operations, Leasing, Marketing, Property Management) to ensure consistent service delivery.
3. Experience Measurement & Continuous Improvement
• Develop customer satisfaction and experience measurement tools (e.g. CES, CSAT, NPS).
• Analyze customer insights, feedback, and complaints to identify improvement opportunities.
• Prepare reports and dashboards to track performance and present findings to management.
4. Support Strategic & Commercial Initiatives
• Assist in planning and executing experience-driven campaigns, events, and collaborations.
• Support Head of Commercial Retail Property in property audits, brand alignment, and new project planning.
• Key Performance Indicators (KPIs)
• Customer Satisfaction (CSAT / NPS) improvement year-on-year
• Implementation rate of new service standards and SOPs
• Completion of experience enhancement initiatives within timeline and budget
• Cross-department collaboration and stakeholder satisfaction