Ensure BRT’s leadership position in MT/TT by developing and executing best-in-class channel marketing strategy and programs in both on- and off-trade, to maximize delivery of company EBIT target
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Work with Brands and Sales Dept to ensure business unit volume and profit objectives are met
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Develop consumer, customer and channel insights
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Develop and deliver channel vision, objectives, strategy
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Develop and manage the 12 month planning cycle from idea conception, pre-evaluation, execution, tracking to post evaluation.
Plan Channel activities that ignite the needs of brands, consumers and customer
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Oversee Sales briefing process for all activity
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Generate ROI pre and post evaluations for all activities
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Manage investment maximization strategy-geographically and by channel.
- Other tasks assigned