
Business Results
• Annual Volume Objective
• GTM Plan across all categories (Super/Hyper)
• Brand-Champion (as per assigned brands)
• Integrated trade marketing calendar
• Cost (TM & TM process)
• Continuous improve shopper-penetration for Super/Hyper
• Lead Category-Management project
• Define & develop “Small Format Strategy” for Hyper channel
People Results
• Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
• Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C