- Market and Competitor Analysis
Collect and analyze market trends and consumer demands in the stationery industry through regular research.
Study competitors' products, pricing, features, and sales strategies to identify opportunities for improvement.
- Product Planning and Development
Collaborate on planning and developing new stationery products aligned with market demands and company strategy, including functionality, packaging, and pricing.
Coordinate with HQ product teams to ensure product quality and timely development.
- Product Lifecycle Management
Monitor product performance in the market, analyze sales data and customer feedback, and propose enhancements or optimization plans.
Develop strategies for product discontinuation, promotions, or upgrades to maintain a competitive product portfolio
- Cross-Department Collaboration
Work closely with sales, marketing, and operations teams to ensure effective product launches, promotions, and sales strategies.
Support the customer service team by addressing product-related inquiries and resolving customer feedback or complaints.
- Industry Trend Research
Stay updated on innovative trends in the stationery industry, such as sustainable materials or smart designs, to provide strategic recommendations.
Understand target customer groups’ usage scenarios (e.g., students, office workers, or artists) to optimize product features.
- Cost and Pricing Management
Contribute to pricing strategies that balance cost considerations with market competitiveness.
Work on optimizing product cost structures to enhance profitability.