- Ensure my category has a long term customer led plan based on Category Role and Strategy Driving Underlying Sales
- Know who are our strategic customers and how they shop with us
- Clear understanding of optimum space required and flow and adjacency
- Range product to maximize return on space
- Understanding Pricing Strategy and Price Structure to maximize range performance
- Understand distribution opportunity (format) for own category
- Simplify execution plan for store operation
- Able to build brand to ensure high competitiveness and differentiation of own category
- Know brand and product positions in your category and spot opportunity
- Understand how to build a good brand and register into customer mind
- Product development process, and roles of support functions
- Pick right vendor and work closely as business partner to grow business
- How to promote the brand in Tesco; brief your communication for media
- Managing supplier performance, identifying and assessing potential new suppliers as well as building long term supplier relationships
- Manage small vendor (SME)
- Manage Big, FMCG, Big Brand vendor
- Manage Own Import
- Understand well vendor KPIs or concerns; communicate well what we want concerns and turn to win-win position
- Conduct regular store (and website visits) to understand how my ranges have landed in store, keeping abreast of competitor and category developments to inform future range development
- Know about other support functions and how to work best as a team
- Merchandise Planner/ Supply Chain/ SRD/ Support Office/ Commercial in formats
- Forecasting and managing my budgets effectively, always being cost conscious
รีวิวบริษัทที่บอก ‘ชีวิตดี งานดี เงินดี สังคมดี’
บริษัท ซีพี เอ็กตร้า จำกัด (มหาชน) (Lotus's/ โลตัส)
