Business AcumenAnalyze and have a thorough understanding of business metrics i.e. sales, transactions, basket size, store segmentation and customer metrics i.e. customer number, customer segment at local level
Translate business, customer and competitor challenges into strategy and plan at store level
Always spot new opportunities at local level in advance, on and offline, and be able to translate into actions plan that drives new customers and sales
Marketing Acumen
Develop and lead strong local marketing plan for urban to emerging segments, on and offline, with holistic Lotus’s ecosystem portfolio i.e. True, Jungle Coffee, B2B and etc.
Strong understanding of local content, local media both on and offline
Possess strong creativity and be able to inspire agency partners to always come up with new ideas
End-to-end Execution Excellence
Lead and inspire cross-functional end to end project. Get things done on time with great quality
Execute well, possess clear picture of success/ what good look like in mind, quick in doing course-correction in-between projects and after projects are done (post evaluation)