Sales Associate - HORECA (อุดรธานี)
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)- Plan and execute sales and product distribution strategies, including sales promotions and marketing activities, in hotel and premium restaurant channels according to company objectives.
- Develop and manage brand sales plans to increase product visibility, sales growth, and market share.
- Build and maintain strong partnerships with hotel and premium restaurant customers to strengthen business relationships and long-term cooperation.
- Expand new distribution opportunities within hotel and premium restaurant channels to achieve full market coverage.
- Monitor sales performance, competitor activities, and trade marketing programs to identify opportunities for improvement and competitive advantage.
- Ensure product quality, promotional materials (POSM), and assets meet company standards and are effectively utilized.
- Evaluate and review sales promotion activities with supervisors to improve campaign effectiveness and drive sales performance (Sales Drivers).
- Assess customer satisfaction in terms of product delivery and service quality to maintain high operational standards.
- Bachelor’s degree in marketing, Business Administration, Hotel Management, or other related fields.
Professional Experience
- Minimum 3 years of experience in FMCG sales, hotel business, or premium restaurant channels.
- Experience in sales planning, trade marketing, or Route to Market (RTM) management will be an advantage.
Knowledge & Skills
- Strong understanding of Sales Drivers Programs, trade promotions, and marketing activations across multiple channels.
- Excellent knowledge of FMCG sales management and Route to Market strategy.
- Deep understanding of alcoholic and non-alcoholic beverage markets, including distribution channels and stakeholder dynamics.
- Strong negotiation, communication, and persuasion skills.
- Good command of English (listening, speaking, reading, and writing).
- Analytical thinking, problem-solving, and ability to work under pressure.
- Flexible working hours and ability to travel; must hold a valid driver’s license.
- TOEIC score is an advantage.
- Working Schedule: 6 days/week (Monday–Saturday), 10:00 a.m. – 7:00 p.m.
- Location: Udon Thani
- Responsible for 5 provinces (Udon Thani, Nong Khai, Loei, Sakon Nakhon, and Nakhon Phanom).
Contact Information
- K. Thanyarak (Ploy) / Tel: 063-081-4154 - Human Capital Business Partner Associate
- Vehicle allowance (ค่ายานพาหนะ)
- กองทุนสำรองเลี้ยงชีพ
- การฝึกอบรมและพัฒนาพนักงาน
- ค่าสันทนาการ
- ค่าโทรศัพท์
- ค่าใช้จ่ายในการเดินทาง
- ประกันสังคม
- ประกันสุขภาพ
- ประกันอุบัติเหตุ
- รถยนต์ให้ใช้ในการทำงาน
- เงินจูงใจในการขาย
- เงินช่วยเหลือฌาปนกิจ
- โบนัสตามผลงาน/ผลประกอบการ
- โบนัสประจำปี

 บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)
บริษัท ไทยเบฟเวอเรจ จำกัด (มหาชน)Thai Beverage Public Company Limited (“ThaiBev” or the “ThaiBev Group”) is Southeast Asia’s leading beverage producer and distributor and the largest in Thailand. The Company’s vision is to be the stable and sustainable ASEAN Leader in beverage and food business.
ThaiBev was listed on the Singapore Exchange Mainboard in 2006. In 2012, the Company expanded beyond Thailand with its acquisition of Fraser and Neave, Limited (“F&N”), a well-established conglomerate with a portfolio of highly recognized beverage brands. In 2017, ThaiBev further strengthened its regional presence by acquiring stakes in the Grand Royal Group (“GRG”), the largest whisky player in Myanmar, and in Saigon Beer-Alcohol-Beverage Corporation (“SABECO”), a leading beer producer in Vietnam, which makes ThaiBev the largest beer player by volume in Southeast Asia.
Today, ThaiBev’s business comprises four segments – spirits, beer, non-alcoholic beverages, and food. In Thailand, the Group operates 19 distilleries, 3 breweries, and 20 non-alcoholic beverage production facilities and is supported by an extensive distribution network spanning over 500,000 points of sale. ThaiBev is present in over 90 countries, including a network of 26 breweries in Vietnam that produces SABECO's flagship beer brands Bia Saigon and 333; 5 production facilities in Scotland which produce single malt scotch whiskies such as Balblair, Old Pulteney, and Speyburn; 1 production facility of Larsen Cognac in France; 1 distillery in New Zealand that produces Cardrona’s New World single malts; 2 production facilities in Myanmar under GRG; and 1 distillery in China which produces Yulinquan Chinese spirits.
The Company’s well-known spirits brands include Ruang Khao, Hong Thong, Blend 285, SangSom, and Mekhong, as well as GRG’s iconic Grand Royal whisky. Chang, the Group’s signature beer, is one of the most recognizable Thai beers locally and internationally, while SABECO’s Bia Saigon and 333 are Vietnam’s top-selling beer brands. ThaiBev’s leading non-alcoholic beverage brands include Oishi green tea, est cola, and Crystal drinking water, as well as F&N’s sparkling drinks and 100PLUS isotonic drink. The Company also operates Japanese restaurants, as well as ready-to-cook and ready-to-eat food businesses, through its subsidiary Oishi Group Public Company Limited. ThaiBev is accelerating the expansion of its food business by leveraging its subsidiary Food of Asia and its franchise outlets under KFC, the most popular quick service restaurant brand in Thailand.
ThaiBev is one of the top 10 largest companies on the Singapore Exchange by market capitalization and a constituent of the Straits Times Index ("STI"). It is also recognized as the Dow Jones Sustainability Indices (“DJSI”) constituent in the Beverage Industry and part of the DJSI World family and DJSI Emerging Markets family.












