• Strategic Market Development
Identify growth opportunities within the domestic gold and precious metals market. Conduct market analysis to support expansion into new customer segments and geographic regions.
• Performance Tracking & Reporting
Develop regular reports and presentations to evaluate campaign effectiveness, product performance, and market trends. Use data-driven insights to refine strategies and enhance business outcomes.
• Support Go-to-Market Strategies
Work with the marketing team to develop go-to-market plans, messaging, and positioning strategies that resonate with Thai consumers across different channels.
• Internal Coordination & Project Execution
Coordinate with departments such as Marketing, Operations, Compliance, and IT to ensure smooth rollout of new initiatives and alignment with company objectives.
• Product Development & Innovation
Collaborate with cross-functional teams to conceptualize, design, and launch new investment products and services tailored to local customer needs and market trends.
• Digital Channel Enhancement
Work closely with the digital transformation team to enhance digital platforms and customer experience, including web, mobile, and trading applications that support mass-market accessibility.
• Regulatory Compliance & Industry Monitoring
Monitor local regulations, industry standards, and compliance requirements. Collaborate with legal and compliance teams to ensure all products and campaigns meet regulatory standards.
• Ad-hoc Initiatives
Support special projects or cross-functional initiatives that align with the strategic direction of the domestic business.