Key Responsibility:
- Maintain strong relationships with journalists, bloggers, and industry influencers in the - Mainstream, Lifestyle, Marketing, Entertainment and Government media to secure positive media coverage and enhance brand reputation
- Collaborate with media partners to develop compelling content that resonates with our target audience, aligns with our brand identity, and supports our marketing objectives.
- Manage media relationships and coordinate product-related PR activities, including press conferences, interviews, and media outreach.
- Develop a corporate PR strategy and initiatives aligning with corporate culture and business strategy for external communications with existing media such as CSR campaigns.
- Provide guidance and support to junior members of the PR team.