• Assist yearly category & channel plan in area of assortment, merchandising in line with brand guideline.
• Working on key strategic projects with retailers, aiming to influence purchasing behavior, drive in-store activity for the brand portfolio and support the sales effort in the creation and implementation of innovative and effective trade support activities.
• Support channel plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities.
• Support market ongoing trend analysis, account-specific data and accurate information to track key performance indicators versus objectives and address complex business problems.