1. Stay attuned to market trends and steer the company's market research efforts.
2. Collaborate with various departments to align customer service, distribution, and other functions with market demands.
3. Formulate marketing strategies that align with the company's overall objectives.
4. Develop and implement a viable marketing plan, overseeing its day-to-day execution.
5. Coordinate and manage marketing functions, including product development, branding, and communications, ensuring a consistent company "voice."
6. Design and execute promotional campaigns, public relations initiatives, and other marketing efforts across various channels, such as digital and press.
7. Establish and lead a highly effective team of marketing professionals.
8. Cultivate a robust network of strategic partnerships.