Responsibilities :- Develop campaign presentations including insights, media strategy, channel tactics, budget and strategy and measurement framework.
- Working closely with the Strategic Planning Manager and Business Development team to create impact strategy development, report or feedback, and possible improvement and prioritize the workload.
- Identify potential problems and deliver strategic digital plan solutions
- Identify target audiences and understand their behavior and habits
- Setup ads campaign, Daily monitoring, Weekly optimization to achieve the goals
- Strategize and manage digital marketing campaigns and measure the performance of digital marketing efforts using a variety of Web analytics tools. (Google Analytics)
- Execute digital ad campaigns by managing, monitoring and optimizing cost and performance of ad campaigns across multiple platforms (Facebook, IG, Google Ads, Youtube, Tiktok, Twitter)
- Research competition to identify threats and opportunities
- Follow and update media trends / media insight
- Optimize ad campaigns according to geographic exposure, frequency, time spans and more
- Allocate budgets and monitor costs
- Evaluate the success of media strategies and campaigns