We are seeking a dynamic and creative Marketing Officer to join our team. This role involves supporting the development and execution of marketing and communication strategies, ensuring brand consistency, and enhancing our corporate image across various media platforms. The ideal candidate will be a proactive communicator with strong media relations experience, digital savvy, and a passion for delivering impactful campaigns.
Key Responsibilities:
- Support the ideation and media planning of strategic marketing initiatives.
- Execute company communications and media plans to align with platforms, timing, and target audiences.
- Manage media relations and ensure consistent and effective company communications, including during crisis situations.
- Handle public relations efforts to enhance corporate branding and visibility.
- Collaborate with internal teams to develop and implement integrated marketing campaigns.
- Monitor customer feedback and engagement across all media channels.
- Support advertising operations and real-time communications during active campaign periods.
- Analyze the effectiveness of PR and communication efforts and prepare performance reports.
- Build and maintain strong relationships with media, partners, and key stakeholders.
- Liaise with internal departments to facilitate the timely release of news and project updates.
- Adjust communication strategies to align with evolving corporate goals and market conditions.
- Represent the organization in external PR and media networking events.