
Social Media and Online Presence Management
- Develop strategies to grow and engage our audience on social media and online platforms. Monitor trends and adapt strategies to maintain growth and high engagement levels.
Lead Generation and Sales Support
- Execute targeted lead generation campaigns to support sales objectives. Analyze and report on campaign performance to aid the sales team in refining their strategies.
Marketing Communications
- Serve as the primary point of communication for all marketing-related inquiries and initiatives, ensuring clear and consistent messaging across all channels.
Marketing Plan Construction
- Lead the development and execution of comprehensive marketing plans that align with the company's objectives and market opportunities.
Brand Identity and CI Management
- Maintain and update the company's brand identity and corporate identity (CI) guidelines to ensure consistency in all marketing materials and communications.
KPI and Sales Objectives Alignment
- Achieve key performance indicators (KPIs) related to sales and brand impact for marketing events and activities to ensure marketing strategies directly contribute to achieving sales targets projects and goals.
Marketing Opportunities Analysis
- Objectively assess and report on potential marketing opportunities, including sponsorships, events, and pop-ups, to maximize brand visibility and engagement.
POSM Management
- Oversee the inventory, distribution, and strategic use of Point of Sale Materials, ensuring alignment with the company's marketing activities and compliance with ISO 9001:2015 standards.
Market Research
- Conduct ongoing market research to stay informed of industry trends, competitors, and consumer behavior, using these insights to inform marketing strategies.