Brand Strategy & Positioning
- Develop and execute brand strategies for fashion and electronic products to enhance brand awareness and market share.
- Define and maintain a consistent brand identity, voice, and positioning across all communication channels.
- Conduct market research and competitor analysis to identify emerging trends and consumer preferences in both industries.
Marketing & Campaign Management
- Plan and oversee multi-channel marketing campaigns (digital, social media, retail, influencer collaborations, etc.).
- Manage product launches, ensuring alignment with brand messaging and target audience needs.
- Develop engaging content strategies that resonate with consumers across different platforms.
Sales & Business Growth
- Collaborate with the sales and merchandising teams to develop promotional strategies that drive revenue growth.
- Analyze sales performance and consumer insights to adjust marketing tactics and maximize ROI.
- Identify new partnership opportunities, sponsorships, and collaborations to expand brand reach.
Digital & Social Media Strategy
- Oversee social media content and digital advertising to enhance online brand presence.
- Work with influencers, key opinion leaders (KOLs), and brand ambassadors to strengthen engagement.
- Track and analyze digital campaign performance, using data-driven insights for optimization.
Retail & Merchandising Support
- Ensure brand consistency across in-store displays, packaging, and promotions.
- Work closely with retail partners and e-commerce teams to enhance the customer shopping experience.
- Monitor product positioning in retail outlets and online platforms to maintain a strong market presence.
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