• Marketing Strategy & Communication Planning:
- Develop integrated marketing strategies aligned with business objectives
- Develop creative brief for communication material
- Design and implement customer engagement programs for different segments
- Ensure brand consistency across all communications
• Campaign Execution & Performance:
- Define campaign requirements and work with relevant teams on content creation
- Manage end-to-end campaign execution across multiple channels
- Set and monitor campaign KPIs
- Analyze campaign effectiveness through data analytics
- Provide actionable recommendations for campaign optimization
- Produce performance reports and insights
• Customer & Market Intelligence:
- Analyze customer behavior, market trends, and competitive landscape
- Turn customer insights into effective marketing strategies
- Monitor customer journey analytics to identify opportunities
- Apply research findings to enhance marketing effectiveness
- Track industry trends to ensure marketing relevance
• Channel & Content Management:
- Manage integrated communications across all channels
- Develop channel-specific content strategies
- Monitor and optimize channel performance
- Create engaging content that drives customer interaction
- Ensure consistent brand voice and messaging