1. Website Management
- Maintain, update, and optimize product information, news, and other website content to ensure accuracy and smooth operation.
- Plan and create content (articles, images, videos) tailored to the target audience.
- Manage landing pages, banners, and promotions on the website.
- Coordinate with web developers to enhance website functionality.
- Utilize CMS platforms (e.g., WordPress, Joomla, Shopify) for website management.
- Use analytics tools (Google Analytics, Search Console) to monitor website performance.
2. SEO & SEM
- Implement SEO strategies, including On-Page SEO (content optimization, meta tags, URL structuring, internal linking) and Off-Page SEO (backlinks, guest posting).
- Manage and optimize Google Ads campaigns (PPC, Display Ads, YouTube Ads).
- Utilize analytics tools (Google Analytics, Google Search Console) to assess performance and adjust strategies.
- Analyze user behavior to improve conversion rates.
- Monitor and update ad campaign performance reports to refine marketing strategies.
- Stay up-to-date with Google algorithm changes and digital marketing trends.
- Conduct competitor analysis and market research.
- Collaborate with content, web development, and social media teams to ensure campaign effectiveness.
3. Customer Data Management
- Collect and manage customer data from various sources such as websites, apps, social media, and CRM systems.
- Perform data cleansing to eliminate duplicates and errors.
- Segment customers to enable targeted marketing campaigns.
- Analyze customer behavior using CDP dashboards and analytics tools.
- Develop customer journey mapping to understand decision-making touchpoints.
- Integrate CDP with Marketing Automation, CRM, DMP, ERP, and Data Warehouse systems.
- Monitor API connections and system integrations to ensure seamless data flow.
4. Social Monitoring & Social Listening
- Utilize Social Monitoring & Social Listening tools and Track brand mentions, product discussions, and competitor activities across platforms such as Facebook, X (Twitter), Instagram, TikTok, YouTube, Pantip, and news websites.
- Conduct sentiment analysis to gauge customer perception and identify emerging market trends.
- Analyze data and provide insights for marketing strategy improvements.
- Manage crisis response and customer engagement during negative brand incidents.
- Utilize social listening insights to enhance marketing campaigns and content strategies.
- Identify key influencers (KOLs) for brand collaborations based on social listening analytics.
Recommend engagement strategies aligned with market trends and audience behavior.
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