Assistant Brand Manager
บริษัท เป๊ปซี่โค เซอร์วิสเซส เอเชีย จำกัด30/01/2024
งานประจำ
4 - 5 ปี
กรุงเทพมหานคร
ปริญญาตรี
สามารถเจรจาต่อรองได้
Job Detail:
We are currently seeking a dynamic and driven individual to join our team as an Assistant Brand Manager for our Youth Platform. This role is a unique opportunity to contribute to the growth and success of our brand, particularly focusing on engaging with the vibrant and diverse youth market segment. The successful candidate will play a pivotal role in crafting and executing strategies that resonate with this audience and drive brand affinity.
Accountability:
- Support the General Brand Manager (GBM) in developing a robust brand planning strategy, Annual Operational Plan (AOP), and strategic marketing plans based on thorough market analysis.
- Ensure flawless execution of brand activities according to the brand plan, AOP, and marketing activity plan.
- Lead and execute campaign communications, including determining the optimal media mix across offline and online channels. Collaborate with multiple agencies to achieve impactful and integrated launch plans.
- Develop high-quality and effective brand assets while adhering to Lay’s brand guidelines in coordination with the Global team.
- Analyze competitor activities and gather key consumer insights to strategically inform brand practices and maximize growth opportunities.
- Implement the brand plan methodically, prioritize key milestones and timelines, and consistently update brand performance while devising actionable strategies for enhancement.
- Work with data and support performance tracking for both business and consumer KPIs in collaboration with the trade and insights teams.
- Act as an owner to monitor and control Advertising & Marketing (A&M) spending with precision and efficiency to remain in alignment with the AOP.
Key Responsibilities:
1 Strategic Planning and Execution:
- Collaborate with the brand team to develop and execute marketing strategies tailored to the youth platform, ensuring alignment with overall brand goals.
- Drive initiatives that foster strong brand visibility, engagement, and loyalty among the youth segment.
- Leverage consumer insights and market trends to inform and enhance brand strategies.
1 Campaign Development and Execution:
- Contribute to the ideation, development, and execution of youth-focused marketing campaigns that effectively communicate the brand's value proposition.
- Collaborate with cross-functional teams to ensure seamless execution of campaigns across various channels, both traditional and digital.
1 Digital Marketing and Engagement:
- Deeply understand the digital landscape and trends that resonate with youth.
- Utilize digital platforms and social media to drive brand engagement and reach among the target audience.
- Develop and execute digital initiatives that reflect the brand's personality and connect authentically with the youth segment.
1 Innovation and Product Management:
- Support the launch of innovative products and campaigns targeted towards the youth platform.
- Collaborate with product development teams to ensure that new offerings align with the preferences and needs of the youth audience.
1 Relationship Building and Cross-Functional Collaboration:
- Foster positive relationships with internal teams and external partners to drive successful campaign execution and brand growth.
- Collaborate closely with sales, creative, and digital teams to ensure consistent brand messaging and cohesive campaigns.
- Bachelor’s degree with 4 years’ experience in Marketing or related field
- Experience in Consumer Goods is advantageous
- Good relationship building and teamwork
- Initiative and flexible
- Resilient work well under pressure and agility to response under complexity
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experience in launching Innovation and Project management would be a plus
- Demonstration of leadership potential through past work experience and extra-curricular involvement
- Passion for Marketing and be consumer-centric
- Digital savvy and deeply understand digital marketing landscape end to end
- Positive, assertive with exceptional ‘soft skills’ to enable delivery through high degrees of collaboration and partnership across multifunctional teams
- Achievement driven and result oriented
รีวิวบริษัทที่บอก ‘ชีวิตดี งานดี เงินดี สังคมดี’
ชีวิตดี4.3
งานดี5
เงินดี3.6
สังคมดี 3.3
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and Soda Stream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
ดู HR SAY ของบริษัท เป๊ปซี่โค เซอร์วิสเซส เอเชีย จำกัด
ฟังเสียงจากพนักงาน
ธุรการ>1 ปี, พนักงานปัจจุบัน
5.0
ชีวิตดี5
งานดี5
เงินดี5
สังคมดี 5
สวัสดิการเลิศ สังคมในการทำงานดีสวัสดิการดีมาก ครอบครัวให้ครอบครัว มี Birthday Leave และ Family care ให้นอกจากวันลาพักร้อนปรกติ มีเพื่อนร่วมงานดี มีการฝึกอบรมสม่ำเสมอ
18/04/2025
อ่านรีวิวทั้งหมดของบริษัท เป๊ปซี่โค เซอร์วิสเซส เอเชีย จำกัด
บริษัท เป๊ปซี่โค เซอร์วิสเซส เอเชีย จำกัดPepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that
includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
ที่อยู่622 Emporium Tower, 17th Floor, Sukhumvit Road, Klongton, Klongtoey, Bangkok 10110
ชื่อผู้ติดต่อHuman Resources Department
โทรศัพท์0-2624-6800
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